I caught this snippet on Robert Scoble’s blog and it made me stop and think. Scoble: I’ve seen this behavior before…

As a web developer and marketer building web sites for clients one of the golden rules had always been “Make it sticky”. Content, functionality, and navigation were always designed to keep the user on the site for as long as possible.

This brings up a good point which is another golden rule that I’d forgotten - Sometimes the rules change! New technologies lead to new user mindsets which ultimately change the way users expect to interact with an online presence.

I think all of us web developers should put our “golden” rules up on the wall each time we develop a web site and ask ourselves if any of those rules have changed. I know I will for now on.